The largest ski association in the world is celebrating its 50th anniversary this year

The Dolomites are not only a breathtaking natural wonder, but also a remarkable example of the combination of culture, tradition and modern tourism. Dolomiti Superski, the largest ski association in the world, is celebrating its 50th anniversary this year and invites us to discover the beauty and diversity of this unique region.

An anniversary with history

The celebrations begin in Cortina D'Ampezzo, the original headquarters of the organisation until 1978, where the first steps towards the founding of the ski association took place. Marco Pappalardo, Head of Marketing at Dolomiti Superski, emphasises the importance of the region: ‘The Dolomites should become an icon of tourism. A destination that you definitely have to visit in your life.’

The 12-part series of events, which will be celebrated in various Dolomite valleys until Christmas, is not only a tribute to the past, but also a message of thanks to the people who have supported the development of the ski association.

The beginnings of the ski association

In 1973, Erich Kostner from Alta Badia had a visionary idea: he invited representatives from the surrounding valleys - Val di Fassa, Arabba, Val Gardena, Plan de Corones and Cortina - to form a joint ski association. These six valleys laid the foundations for what is known today as Dolomiti Superski. With just 250 lifts and around 600 kilometres of pistes, the network was revolutionary at the time.

A year-round experience

Today, the impressive network stretches across 12 Dolomite valleys and offers over 1,200 kilometres of pistes. Dolomiti Superski is no longer just a winter destination; it has developed into a year-round destination. 140 lifts are also in operation in summer, allowing visitors to enjoy the majestic scenery of the Dolomites all year round.

Challenges and future prospects

In times of climate change and overtourism, the Dolomites are facing new challenges. Pappalardo explains that in recent years, no more special advertising has been done to avoid overloading the region. Nevertheless, the goal remains clear: the Dolomites should not only become a popular destination, but one of the top ten destinations worldwide.

The plans for the future include a reduction in emissions and sustainable development. While some new slopes may be built, there will be hardly any new lifts. The preservation of the natural beauty and cultural identity of the Dolomites will take centre stage.

Conclusion

The Dolomites are more than just a ski resort; they are a place where nature, culture and history come together. The 50th anniversary celebrations of Dolomiti Superski are a wonderful opportunity to explore this unique region and honour its development. Whether in winter or summer, the Dolomites offer an unforgettable experience for every traveller. Pack your skis or hiking boots and let yourself be enchanted by the magic of the Dolomites!